Direct sales or
direct selling can be seen as sale of consumer product or services away from
the fixed retail location. This includes peddling, one-on-one demonstrations, email,
text messages and many other ways of selling directly to the consumers. This
form of selling is being used because it brings the seller and the consumer
together where the consumer gets to witness the benefits of the product or
services a business is offering. A consumer witnessing things like personal
demonstration and explanation of how the products work gets confident. This can
take place in a consumer’s house and the consumer is guaranteed satisfaction.
The best thing
about direct sales
or direct selling is that it requires little money to start
because the owner can go door to door selling
the products or services to
consumers. However, it is easier said than done, a salesman needs to have
exceptional skills to be able to sell products to consumers. Let us look at
what can improve sales representative skills in direct selling.
Before a sales
rep goes to make a presentation to potential buyers, the sales representative
should be prepared in many ways. First, dressed appropriately and complement it
with a good attitude to bring out the clarity of who the sales representative
is and what the sales rep can do. Also, just like in school, reviewing the
notes or information vital to the presentation is crucial as it will make the
sale rep look informed about the product about to be sold.
Second, making a
good first impression is important as it enhances consumers trust and confidence
in the sale representative and this gives the sales representative the ability
to make big sells. Third, the sales rep should ask the consumers relevant
questions to determine whether they are in need of the product being offered or
they are just looking for information and maybe they will make purchases later.
Asking the consumers questions about the products being offered shows the
courtesy of not wasting their time and this can go along way to establish a
good relationship with the consumer because they know you mean business.
depend on the simplicity of the presentation of the product or services being
offered. Therefore, the sales representative can make a habit of giving simple
thorough presentation to consumers so that they can have abundant information
to make the right choice. Usually if a consumer makes a decision based on a
sales rep’s presentation and find out that it is not true, this makes things
worse because the sales rep can lose consumers.
sales depend on the sales representative being a product of the product being
sold. If the sales representative believes in what he is selling then it will
be very easy to convince consumers to buy what is being sold. For instance, if
the sales rep is selling an LG television, it will make sense of the sales
representative has just the same television at home.