When considering embarking on a career as an Avon representative, the prospect of door to door selling is often one of the biggest worries. Selling Avon door to door doesn't take any more skill as any other selling and is just as cost effective, you just need the right attitude and a can-do approach.
Selling door to door, especially backed by an established award winning product such as Avon, can lead to a very successful career. You will need to be fast in making the right first impression as you only have seconds and you need to accept that you will face a certain amount of rejection so not taking this personally is a good starting point.
to door selling takes a certain amount of courage and the toughest door to
knock on is always the first one. You
need to tell yourself every day that you are offering a product you have every
confidence in and are proud to provide a service that has been embraced by a
worldwide audience for many years.
You need to sell yourself before you sell the product, believing in yourself and the product is critical to giving you the courage when it comes to door to door selling.
You must dress for success. In today's world, people are more concerned about opening their doors to strangers than ever before and you only have a very short time to make the right impression. A good clean, well groomed appearance is crucial. Dress like someone you would feel confident to open your door to. Whatever the neighbourhood, a smart middle of the road appearance will go a long way to gaining your customers? confidence.
Since Avon is a direct sales company, you will need to start thinking about finding your customers. Friends and family are always a good starting point and if you belong to a social network like Facebook, sending messages about it is a great way to promote your new business.
Word of mouth is probably the best way of getting new customers. If someone is happy with the service you provide and the products you promote they are likely to mention this to their friends and family and your customer base will increase. So creating a good and satisfying relationship with your customers will lead to them recommending you which will produce more sales for you so, in effect, a good result all round.
Once you have spread the word you are an Avon Representative to everyone you know, you need to set about on marketing your business. There are many ways you can go about this which include flyers, canvassing neighbourhoods, parties, online classified ads etc. If you know someone who owns a business which serves the general public, maybe a hairdressers or a clothes shop, ask if they are happy for you to leave your business cards for customers to take-you could always offer to promote their business to your customers so in this way you both benefit from this process.
You may want to have an open-house promotional party where you can send out invitations to friends, family and customers who may bring along new potential clients. You can showcase your Avon products, promote sales and at the same time increase your customer base.
If you have the opportunity to open a stall at a school fete or bazaar you will find this a great way of gaining new customers and recruiting new Avon representatives. By bringing a few good items to show, you will not be faced with having to go home with lots of stock. Be creative, making up gift baskets is a good way of selling and maybe offer one in a prize draw which will, in addition, give you names and phone numbers of potential new customers.
Canvassing your neighbourhood is one of the tried and tested ways to promote yourself and your products. There are a few ways to do this-you could hand out catalogues by knocking on doors and introducing yourself , that way you can break-the-ice and make a connection with new clients. If you don't feel brave enough for the direct approach, 'what's new bags' which can fit through a letterbox with an up-to-date catalogue, your business card with a letter introducing yourself as their new Avon representative giving up to the minute promotions and maybe an offer of a free sample or coupon off their first order as an incentive. Give a date when you will return to collect the catalogues and any potential orders so they will be prepared for your next visit.
What about using an email signature! This is easy to set up, and a great way of letting people know that you are an Avon representative.
Another great way of building a customer base is to organise a Fundraiser. This is a wonderful way to help people raise money for their cause and a great way for you to reach new customers. Avon offers an information page on their website with all the information you will need.
Advertising Online is another great way to promote your business. People who search for Avon in their Google search will be able to find you in their area. Free online business listing is a good place to start. Local business listing is often a free way to post your business details and often gives you options to customise your advertisement and include your website address and your contact details.
offers you the option to purchase a website through Avon where you can promote
your business. If you choose this
option, take time to make it your own and make sure you advertise this website
on all your business cards, advertisements and e.mail signatures. A little planning goes a long way, make it
fun and make it happen.